No, You Didn’t Go Viral and You’re Not a Bestseller

Facing the facts of viral content and publishing

Photo by Katrin Hauf on Unsplash and image manipulation by author

“A half truth is a whole lie.”
— Yiddish Proverb

Throughout much of early 2018, I spent my time developmentally editing Mountains: 25 Devotionals with Jake Luhrs. Luhrs is the founder of the mental health non-profit, HeartSupport, and lead singer for the metalcore band…