Let’s Talk About Those “He Gets Us” SuperBowl Ads

Christians, politicians, and news outlets erupted into a free-for-all that teaches us more about ourselves than the commercials

Benjamin Sledge
9 min readFeb 17, 2023

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Thumbnail image from the He Gets Us commercial, Love Your Enemies | He Get Us

Social media erupted into a firestorm shortly after the Kansas City Chiefs won the Super Bowl over two commercials made by the agency, He Gets Us. Christians of opposing viewpoints launched into a fisticuffs foray claiming the ads were “too woke” or that they ideologically opposed Jesus’s teachings by spending millions of dollars on the ads. But Christians weren’t the only one throwing jabs. CNN and other outlets piled on by looking into the history of the funding sources and where their moral and political ideologies appeared to align. Politicians even got into the mix when Democratic Congresswoman Alexandria Ocasio-Cortez tweeted, “Something tells me Jesus would not spend millions of dollars on Super Bowl ads to make fascism look benign.” In short, the ads pissed off various people of differing ideologies and political opinions.

But that’s getting ahead. Especially if you don’t even know what the ads were about.

To recap, one commercial flashed images of children reuniting post-pandemic or sharing headphones and laughing. The catchphrase was “be childlike,” a direct teaching from Jesus in which he…

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Benjamin Sledge

Multi-award winning author | Combat wounded veteran | Mental health specialist | Occasional geopolitical intel | Graphic designer | https://benjaminsledge.com