Kris, this is my number one pet peeve. I call it the “Formula” and see it everywhere. It works like so on Medium:

  1. A boring or unengaging introduction that offers a generic overview of the problem they plan to outline.
  2. How the problem affects the author (but not the reader).
  3. Life advice (or research that reads like a dictionary) that they’ve learned about the problem.
  4. Random facts about author’s life that might have to deal with problem.
  5. Reiterate the point and problem.
  6. Oh, they forgot they have to have an ending. The end.

Most of this is due to poor storytelling. If any writer worth their salt plans to go pro and snag attention, they must learn to tell stories.

Storyteller | Combat wounded veteran | Metalhead | Designer | Bleeding on a page just makes it more authentic:

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